Client: RealREAL is the real estate division of Leone Loray, created to extend the studio’s vision into the development, commercialization and positioning of architectural projects.
Conceived as a natural evolution of the brand, REAL translates Leone Loray’s design-driven approach into a real estate platform — where architecture, investment and lifestyle converge within a single proposition.
At SOTO, we developed the project end-to-end, shaping its brand identity, communication framework and content strategy. Our work included the creation of the visual and verbal system, positioning and narrative, as well as the design of the website and digital product experience, including app interfaces and user journeys.
The result is a cohesive brand and digital ecosystem that redefines how real estate is presented, communicated and experienced — aligning architecture, brand and business strategy within a unified platform.
