Who We Are
Laptop displaying a real estate website with an image of a modern building, property details, pricing, and investment options.
Split image of a modern house exterior; left side in full color showing a landscaped garden with trees and bushes, right side in black and white with paper-like trees and plants.

What began as an exploration of craft and strategy has grown into something larger.
Today, SOTO brings together different disciplines to help shape brands, spaces and experiences with intention.

What sets us apart isn’t just our process—it’s the intention behind it. We take time to understand, explore, and create with purpose at every turn.

A professional photoshoot taking place in a modern living room with large glass doors opening to a garden at sunset. A woman in white clothing is seated on a sofa while photographers and crew set up lighting and cameras.
A man with a beard and dark hair indoors, wearing a virtual reality headset, holding a VR controller in one hand and a ring-shaped controller in the other, with a large window showing a cityscape outside.

Our Services

Explore our services designed to help projects move forward with clarity and confidence.
At SOTO, we connect strategy, content and media to transform spaces into brands and experiences.

  • Where space, brand and experience meet

    Every project begins with strategy.

    At this stage we define the foundations that will guide the entire development and communication of the project. This includes understanding the market context, identifying the ideal audience, and defining how the project should be positioned within its category.

    We work on the development of the target profile and buyer persona, analyzing lifestyle, motivations, purchasing behavior and the type of experience the project should represent.

    From there we build the strategic framework that connects space, brand and experience — defining positioning, storytelling, brand architecture and the overall narrative that will shape how the project is perceived.

    Strategy can take different forms depending on the needs of the client. It may involve a full strategic development, covering positioning, branding and launch strategy, or a focused advisory, helping teams refine ideas, validate concepts or make key decisions at critical stages of the project.

    The objective is to create a clear strategic direction that ensures every following step — from content to media — works coherently and effectively.

  • Crafting the visual language of a project

    Once the strategy is defined, we develop the content that brings the project to life.

    Our work spans multiple formats and disciplines, including brand identity, web design, and digital presence, as well as the production of visual content tailored to architecture, real estate and hospitality.

    This includes:

    • architectural visualization and hyper-realistic renders
    • 3D modeling and digital environments
    • photography and film productions
    • social media content and editorial storytelling
    • brand content and UGC-oriented material
    • immersive experiences such as virtual reality and interactive presentations

    Each piece of content is designed not only to communicate the project, but to build a consistent visual language that strengthens the brand across every platform.

  • Connecting projects with the right audience

    A strong strategy and compelling content need the right distribution.

    We design media strategies that place each project in front of the audiences most likely to value it, combining different channels and platforms into a cohesive marketing ecosystem.

    Our work includes campaigns across Meta, Pinterest, LinkedIn and Google, as well as broader digital presence strategies designed to build visibility, generate demand and capture qualified leads.

    Rather than relying on a single channel, we develop simultaneous media strategies that integrate paid campaigns, audience segmentation, performance optimization and long-term brand presence.

    The objective is simple: ensure the project reaches the right people, at the right time, in the right context.

Meet our team

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Iván Soto

Strategy, Branding & Creative Direction

Has over a decade of experience working across communication, branding, creativity and strategic development for brands across multiple industries.

His work has been recognized and awarded by several international design and communication festivals. At SOTO, he focuses on shaping the strategic foundation of projects — defining positioning, narrative and identity to transform spaces into meaningful brands.

Black and white portrait of a man with glasses, a beard, and white hair, sitting on a chair against a wall with sunlight casting diagonal shadows.

Orlando Soto

Visualization, 3D & Digital Experience

Brings more than 30 years of experience in analog and digital visualization, working with global clients across architecture, design and luxury sectors.

Throughout his career he has explored the evolution of visual technology — from traditional techniques to advanced 3D rendering, digital environments and immersive tools such as VR.

His experience allows SOTO to translate strategy into powerful visual narratives that communicate projects with precision and sophistication.

Black and white photo of a young man sitting on a wooden chair, with a large shadow of a window on the wall behind him.

Jeremias Farroni

Media Strategy & Paid Media

Has over a decade of experience in paid media strategy, working with high-value brands and clients across finance, real estate and premium sectors.

His expertise lies in connecting strategy and content with the right audiences through performance-driven campaigns, audience segmentation and media optimization — ensuring projects reach the people most likely to value them.

Our Approach

Is shaped by craft, strategy and experience.
A belief that meaningful brands — like well-crafted objects — are built with patience, precision and intention.