Client: Gantt / GuntaGANTT / GUNTA is a furniture line by Fontenla, one of Argentina’s most established and recognized furniture brands, known for its legacy in high-end design, craftsmanship and large-scale residential and commercial projects.
Conceived as a contemporary extension of the brand, GANTT brings together design, materiality and a more refined, architectural language — introducing a new identity within Fontenla’s portfolio.
Developed as a launch-driven project, GANTT positions itself with a clear and differentiated voice in the premium furniture segment.
At SOTO, we led the project from its early stages, developing the brand identity, communication framework and strategic positioning for the launch. Our work included the creation of visual and verbal guidelines, content production, photography direction and execution, as well as the design of the website and digital presence.
The result is a cohesive brand system that translates product design into a clear narrative, aligning object, brand and communication within a unified experience.
