Client: HonorHONOR is a contemporary restaurant located at the Hipódromo de Palermo in Buenos Aires, conceived as a refined gastronomic experience that combines design, atmosphere and cuisine at the highest level.
Led by founders connected to the renowned OSAKA group, the project stands as a strong candidate for recognition within the Michelin Guide, positioning itself among the most ambitious hospitality concepts in the region.
At SOTO, we developed the project comprehensively — from brand identity and communication framework to content strategy and digital presence. Our work included the creation of the visual system, storytelling, content production and the design of the website and digital experience, as well as 3D visualizations to support the project’s development and presentation.
The result is a cohesive brand and spatial narrative where gastronomy, design and experience converge into a singular identity.
