Client: Leone LorayLeone Loray is an architecture studio known for developing contemporary residential projects that combine refined design, strong material identity and a deep connection with landscape and lifestyle.
Working across Argentina and Uruguay, the studio has built a distinctive architectural language where space, light and materiality play a central role in shaping each project.
From SOTO, we developed the strategic framework, content ecosystem and media presence that support the studio’s positioning and growth. Our work included defining brand narrative and positioning, producing visual and digital content aligned with the studio’s architectural identity, and implementing media strategies to strengthen visibility and connect with the right audience.
The result is a cohesive ecosystem where architecture, brand and communication work together as a single narrative.
